Yahoo Pipes a Useful Tool for Webmasters

Yahoo Pipes is definitely the most innovative product to be released in major scale in recent times.

This is a tool using which you can generate customized content by mixing RSS feeds in any order. You could send the output of one feed as input source into another.

For example you could create customized Pipes to suit your users needs and generate content that can be very useful to your audience. Hence can be a great value addition to your auidence.

Create a new section in your website where you can extract data from various related websites and create mashups and throw results to users. This data can be published on new web pages. This will help generate new unique fresh content not available anywhere on Internet and getting refreshed regularly.

Another way is to send these mashups again as RSS feeds which can be subscribed by users. These can be tracked and monitored to know its performance.

This is a wonderful tool for bloggers, webmasters who are constantly looking for fresh content to be published on their sites.

If you own a huge sites having traffic in millions you would definitely have an idea of the exact needs of your end users. These can met by creating mashups to generate most popular data users are looking for on your site. Hence you could increase the stickiness of the website.

This would be of major help to Technology NEWS sites, Real Estate Sites & all major Web 2.0 sites.

Yahoo Search Marketing in India

Yahoo Search Marketing is very new in India after it parted ways with MSN in sometime June 2006

Yahoo launched its Ad program In India with new Interface for Advertisers to manage their campaigns and track/monitor results performance.

The Main features of YSM are:

1) Users add mainly Ads in YSM not keywords. This means that campaign is sorted by Text Ads

2) There is Advance Match (similar to broad/exact/phrase match in Adwords) & Content Match for every Text Ad.

3) Set Maximum position 1 for all Ads, this would automatically increase your CPC to give your Ad #1 on search results

4) Gives our your competitor bids and Top 3 bidders for your keyword

5) Generate daily, monthly, weekly reports on keyword performance.

6) Campaign Settings, Activate/Deactivate Campaign, Url, Category of Campaign.

7) Billing Report on predefined this month & last month stats.

The above are the main features on the YSM system. For more latest info you could visit the YSM blog

My personal opinion is that a company that is looking to compete with Google has to come with a system that is comparable by benefits & features vis-a-vis competitors.

As an Google Adwords user the main things that are visibly lacking in the system which catches your attention are:

1) No Conversion Tracking. How does yahoo justify users expenditure on their network without being able to track campaign effectiveness. This shows Yahoo is concerned about earning their revenue more than caring about users money.

2) No Advance Keyword/Ad Text editing. You cannot track down poor performing keywords & remove them. Similarly Text Ads.

3) No place for Image Ads. With content targeting options, having a Image targeting is a necessary feature.

4) No way to generate customized reporting tool. There is only a standard reports that can be generated.

5) If there are more than 1 campaign then there is no provision to find cumulative costs, clicks, bills etc..

6) There is a need to create an Ad every time your add a new keyword. This increases the time of the advertiser.

These are main features that are clearly visible in the account and definitely not helping the advertisers.

Impact of Budget Proposal on Indian Internet Industry

The Indian Internet Industry is still in its infancy & its present contribution to Overall Indian Economy is negligible. Therefore considering the present scenario the budget proposal put forward by the Ministry is quite but natural.

However my opinion is that the Indian government must be keen in helping & encouraging emerging Industries which have the potential to grow large enough to contribute growth of Indian economy.

You can get a lot of information of how budget was helpful or not helpful to the DOTCOM & Internet Industry on Alootechie & Content Sutra.

Internet Industry is a knowledge intensive industry, only knowledge workers succeed in this industry. Therefore having fringe benefit Tax, MAT, dividend distribution tax looks natural by a developing country, but country must develop a budget plan with the future in prospective. However government encouraging broad band industry would have been a step that is required for development of this industry. Leving taxes on broadband & telecoms industries will only hamper & slow down its growth as the taxes would again be passed to the end user. Telecommunication & broadband is as essential as electricity, which is a lifeline to growth of Internet Industry.

Overall the Indian budget is not very encouraging to the Internet Industry, however this is test for all the new ventures that promises great services, products to the end users. Only those businesses survive that have minimal impact from changes in government & market risks.