Social Media Marketing

Social networks have recently found increased importance & popularity among internet users. Mostly because they are only classification of websites through which people can connect to other people effortlessly, which otherwise would not have been so easy to connect.

Most Social Network community generally has following options:

1) Anyone can join / Moderator regulated
2) Forum Postings ? anonymous / non- anonymous
3) Messages ? Allow /Disallow members to send messages to each other.
4) More the number of people joining the group higher your community appears in search results.

Advantage Users: Ability to connect to interested people, share all forms of content. The users can join communities or create communities and invite other users & interact with them.

Advantage Advertisers/Marketers: Find group of similar interest people and find their target audience in one single location. The people on the network are at high interest levels therefore would increase the chance of generating prospective leads.

The Useful tips for Marketers for promoting their websites and brands on social networks are.

1) Create Communities Online related to your industry and company. But remember to keep it general & non profit as a social contribution and not at all as marketing & promotion technique

2) Invite people to join your network.

3) Offer help, advise, technical assistance and guidance to people. Even if it means acknowledging the advantages of your competitors products/services.

4) Ensure that you maintain your reputation in the community & network online

5) Communicate with the aim to increase your target audience’ awareness, & knowledge.

6) Join Other Communities and Groups. Ask their members to join your community.

7) Publish the Top messages, discussions on blog, website etc?create a RSS feed and ask users to subscribe.

8) Distribute Viral to community members

9) Tag your community with the right keywords, synonyms

10) Communicate you target audience with good enriching content.

11) Identify & be aware of your target audience. Send specific high interest messages to specific audience. Give individual attention & listen to your audience. Do not copy past a standard template and send it across to everyone..

12) Be an active blogger.

Top Social Networks

1) Yotube
2) Linkedin.com
3) MySpace.com
4) Orkut.com
5) Facebook.com (Most College Students from Top Universities worldwide & Professionals from Companies)