Youtube has recently run into series of Copyright issues from CBS to Viacom. Dr. Eric Schmidt in many occasions says Youtube user who views videos (copyrighted material) is a fan, word derived from the word fanatic. Hence companies can sell anything to these fans as they are at high interest and willingness level to accept anything from the advertiser. My belief is this argument is just to defend the usage and distribution of copyrighted material; however his point still holds credibility.
Here are some of my suggestions on how Youtube can win both companies’ as well as users popularity.
1) Discriminate the content on Youtube as User generated, Copyrighted.
2) Make deals with TV channels to publish Youtube’s user generated videos on TV program’s such as Top videos of the week. Top funny videos etc.. This would encourage people to post personal videos as viewer ship increases.
3) Ask big brands to purchase users videos which become popular. For example Nike could copyright popular user videos on football etc…
4) Reward the users whose videos get selected for TV broadcast or get Branded. These videos will be of course original videos
5) Distribute & publish popular Youtube videos across various other sites on Internet
From Advertisers Perspective:
1) Display Image Ads & Text Ads beside videos of similar theme.
2) Advertising costs are higher for Ads showing alongside videos that generate high volume of traffic
3) Upload advertiser’s videos which are displayed alongside popular videos of similar content.